So let's take another look at the slides where I show you how we outperform the market and what that means for you.Frequently-asked questions for paperless delivery: How do I know when I have a new document to view? Apparently, I didn't do a good job of explaining how we outperform the market place. If, however, a seller still asks, you can say "You know what, I'm sorry. When you combine the " Us vs Them" and " Marketing Plan" slides, we've found that 9 out of 10 times sellers won't ask this question because you've shown them your value. "Will You Discount Your Fees?" ObjectionĪgain, the most effective way to handle the objection, "Will You Discount Your Fees?" is to prevent it from coming up at all. This pushes the price up over market value and is ultimately the area you want to be in."ĥ. "When a home is priced in the market-when it's appropriately priced & in pristine condition-more buyers will see the value, and you can build up more demand for the home. They also open the door for low ball offers and sell for less than they would have with the right pricing strategy" " Other homes are priced slightly too high to leave room for negotiation. "Have you ever been looking at homes online and come across a home so overpriced, you think, 'Man, I won't even go look at that one'? Those homes are the ones placed way outside of the market-The homes with the red X's in this slide" Here's an example of how the conversation for this slide would go: Okay, so now you know what the goal for your 2020 Listing Presentation is and what should be included, now let's look at actually creating one. The Essential Slides and Scripts for Your 2020 Listing Presentation Preemptively answer questions the seller might have. Show the prospective seller the benefits & advantages of hiring the agent or broker.ĭemonstrate the real estate agent or broker's competence.ĭiscuss the home’s market value & pricing strategy.Įxplain the marketing strategy for promoting the home to buyers. What Should Be Included in Your 2020 Listing Presentation:Ī Listing Presentation that’s been effectively designed will contain the following:Įducate the home seller on the home selling process. The listing presentation should build and affirm the agent’s reputation in the sellers mind. According to the National Association of REALTORS®, the top deciding factor sellers use in choosing their real estate agent is the agent’s Reputation. Home sellers also want to know why they should trust in the real estate professional’s competence to sell their home. The listing presentation should also set expectations for the seller so they know what’s going to happen and what kind of service to expect from the agent. By addressing these concerns and others, a listing presentation will build the home seller’s confidence in hiring the agent. For example, every seller wants to know how long it will take to sell their home and how much their home will sell for. Which is why a strong listing presentation needs to address concerns every seller has. The ultimate goal of a listing presentation is to facilitate a successful listing appointment where the home seller hires the real estate professional to sell their home. Make this new year you’re most lucrative year yet and get everything you need for your 2020 Listing Presentation in the information below. We’ll show you everything you need to set yourself apart and secure the listing and commission without breaking a sweat in 2020. So we wanted to give you something that makes everything much easier than anything you’ve tried before, our 2020 Listing Presentation! Which can be hard to do when everyone seems like they’re doing the same thing. In order to attract those new leads, you need to set yourself apart and stand out like a top agent… A new year always comes with new goals, new expectations, and new leads.
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